Students who are interested in working in the exciting world of mass media, public relations, or advertising can benefit from our Communications program. Communications gives the students the opportunity to learn how to craft and present concise messages using logic and emotion within an ethical framework.
Students who major in Communications study a number of rhetorical models that combine to form persuasive messages that appeal to a variety of audiences. Coursework emphasizes the way communication is used in business as well as in mass media and in marketing. As technology continues to evolve, the need to communicate effectively is also evolving, so specific attention is paid to how communication is adapted to web-based platforms. Additionally, the ability to deliver the message in an innovative way is also stressed as students learn different types of presentation techniques. Students who study Communications often find that these skills lead them to being better problem solvers as well as having superior interpersonal skills.
Student Learning Outcomes
Upon successful completion of this program of study, graduates should be able to:
- Evaluate, discuss and critique various rhetorical models and theories.
- Assess the best methodologies for communicating with specific audiences.
- Evaluate persuasive writing to identify logic and evidence.
- Demonstrate effective use of technology as a tool for designing and delivering oral, written, and visual messages to influence audiences.
- Apply research techniques to organize and integrate data into oral, written, and visual messages.
- Evaluate the credibility of research data as well as sources of information.
- Demonstrate proper citation of sources.
- Assess how culture, gender, age, and race influence the way a message is delivered and how it is received by these various demographic groups.