Communications - Associate Degree Program Manager

About the Program

With an associate degree in Communications students are prepared for a wide variety of opportunities in the business world.  Students will learn to craft written arguments, write clearly and succinctly in a variety of communication settings and styles, and demonstrate presentation skills in inventive ways.  The curriculum integrates courses in relevant topics, such as, social media and marketing, with multiple types of communication courses including oral, intercultural, persuasive, and organizational.  This degree is designed for the individual interested in pursuing an entry level career, as well as for the student seeking to transfer to a four year college or university.

Career Opportunities

With your degree you can find a jobs at:
  • Public Relations
  • Social Media Writer/Manager
  • Account Executive/Sales
  • Copywriters
  • Marketing/Advertising
  • Human Resources
  • Event Coordinator
  • Communications Manager

Curriculum Summary



Semester 1 Courses
Course CodeCourse NameCredits
SIT203 Basic Office Software Applications3
MTH121 Business Mathematics3
ENG108 English Composition3
COM101 Fundamentals of Oral Communications3
Elective3

Semester 2 Courses
Course CodeCourse NameCredits
ENG215 Analytical Writing3
COM115 Fundamentals of Interpersonal Communications3
Elective3
COM103 Introduction to Mass Communications3
BUS226 Principles of Marketing3

Semester 3 Courses
Course CodeCourse NameCredits
ITD203 Creating Memorable Professional Presentations3
Elective3
COM207 Organizational Communications3
ITD211 Social Media: Contemporary Applications3
MTH207 Statistics3

Semester 4 Courses
Course CodeCourse NameCredits
BUS243 Advertising3
COM209 Desktop Publishing3
Elective3
COM215 Intercultural Communications3
COM222 Persuasive Communications3

Semester 1 Courses
Course CodeCourse NameCredits
SIT203 Basic Office Software Applications3
MTH121 Business Mathematics3
ENG108 English Composition3
COM101 Fundamentals of Oral Communications3
Elective3

Semester 2 Courses
Course CodeCourse NameCredits
ENG215 Analytical Writing3
COM115 Fundamentals of Interpersonal Communications3
Elective3
COM103 Introduction to Mass Communications3
BUS226 Principles of Marketing3

Semester 3 Courses
Course CodeCourse NameCredits
ITD203 Creating Memorable Professional Presentations3
Elective3
COM207 Organizational Communications3
ITD211 Social Media: Contemporary Applications3
MTH207 Statistics3

Semester 4 Courses
Course CodeCourse NameCredits
BUS243 Advertising3
COM209 Desktop Publishing3
Elective3
COM215 Intercultural Communications3
COM222 Persuasive Communications3

Program Objectives

Students who are interested in working in the exciting world of mass media, public relations, or advertising can benefit from our Communications program. Communications gives the students the opportunity to learn how to craft and present concise messages using logic and emotion within an ethical framework.

Students who major in Communications study a number of rhetorical models that combine to form persuasive messages that appeal to a variety of audiences. Coursework emphasizes the way communication is used in business as well as in mass media and in marketing. As technology continues to evolve, the need to communicate effectively is also evolving, so specific attention is paid to how communication is adapted to web-based platforms. Additionally, the ability to deliver the message in an innovative way is also stressed as students learn different types of presentation techniques. Students who study Communications often find that these skills lead them to being better problem solvers as well as having superior interpersonal skills.

Student Learning Outcomes
Upon successful completion of this program of study, graduates should be able to:
  • Evaluate, discuss and critique various rhetorical models and theories.
  • Assess the best methodologies for communicating with specific audiences.
  • Evaluate persuasive writing to identify logic and evidence.
  • Demonstrate effective use of technology as a tool for designing and delivering oral, written, and visual messages to influence audiences.
  • Apply research techniques to organize and integrate data into oral, written, and visual messages.
  • Evaluate the credibility of research data as well as sources of information.
  • Demonstrate proper citation of sources.
  • Assess how culture, gender, age, and race influence the way a message is delivered and how it is received by these various demographic groups.

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Communications
Associate in Science (A.S.)