PIT - Course Database (Page Banner)

Course Database

This online curriculum database lists all of the courses that are currently being offered college’s programs of study. To navigate the course catalog database, please enter the search criteria on the right hand side.

Note: Some course description information may change because of revisions by the Academic Affairs Department.

Search Courses

Select Discipline




Enter Search Term
   


BUS243 - Advertising
This course presents the theories and practices related to the purchase and use of advertising as part of the marketing mix. Emphasis is placed on marketing research techniques and on practical applications in message development and campaign management. Also considered are various media, including the Internet, in terms of their cost and effectiveness.

Pre-Reqs: None
Co-Reqs: N/A

Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0