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BUS226 - Principles of Marketing
This is a course in which the main functions, institutions, and concepts of marketing are studied. This course provides students with an understanding of the marketing function. Topic areas include: the traditional areas of product, price, promotion, and placementâ€”plus the growth of ethnic marketing and marketing ethics. Case studies are used to relate lecture topics to the real business world.
Principles of Marketing
A Framework for Marketing Management
Credit Hours: 3
Lab Hours: 0
Lecture Hours: 3