Facebook Tracking Image

Course Database

This online curriculum database lists all of the courses that are currently being offered college’s programs of study. To navigate the course catalog database, please enter the search criteria below.

Note: Some course description information may change because of revisions by the Academic Affairs Department.

BUS226 - Principles of Marketing

This is a course in which the main functions, institutions, and concepts of marketing are studied. This course provides students with an understanding of the marketing function. Topic areas include: the traditional areas of product, price, promotion, and placement—plus the growth of ethnic marketing and marketing ethics. Case studies are used to relate lecture topics to the real business world.

  • Term:

  • Course Number:


  • Course Name:

    Principles of Marketing

  • Section(s):

  • Pre-Reqs:

  • Co-Reqs:

  • Credit Hours: 3

    Lab Hours: 0

    Lecture Hours: 3