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BUS226 - Principles of Marketing
This is a course in which the main functions, institutions, and concepts of marketing are studied. This course provides students with an understanding of the marketing function. Topic areas include: the traditional areas of product, price, promotion, and placement—plus the growth of ethnic marketing and marketing ethics. Case studies are used to relate lecture topics to the real business world.
Principles of Marketing
Credit Hours: 3
Lab Hours: 0
Lecture Hours: 3