Category Archives: Business and Information Technology

A Business Administration Degree for a Future Journalist

Morgan McLaughlinWritten by:  Morgan Mclaughlin

At this very moment, loads of high school seniors are having thoughts run around in their jam packed brains. Infused with homework, tests, projects, and social life. Well, for starters, BREATHE! It may seem all too stressful now and for some, it may take an extra year or 4 to figure out which direction you want to take. For me, it took a year and a half to finally realize what I wanted to do.

During my time off I worked at a job that was just enough for me to fulfill my “needs” (clothing, makeup, movies, or dinner with friends.) I thought to myself, “Do I want this for the rest of my life?” I couldn’t stand the thought of “just getting by.” I wanted to make something of myself. I jumped from idea to idea about what type of career I would go into, for example: a dentist, doctor, lawyer; the obvious money makers. As time flew by like a race car, I always thought “yes this will make me money, but will I be happy?” Never once did I forget about my love for fashion, though right now I may not become a designer; I discovered many other options to dive into.

Another interest I included in my musing was the fact that I absolutely and wholeheartedly am obsessed with writing. Now I didn’t want to be just a book writer (although I wouldn’t turn down that option) I wanted to stick to the fashion industry. So I started to think, why not be a journalist for a world renowned fashion magazine such as Marie Claire, Vogue, Elle, or Cosmopolitan. I would get to go to fashion shows, interview designers and models, or interview celebrities about their upcoming albums or movies. It was all so exciting for me and deep down I felt a real connection to it all.

While searching around for what schools to apply to, I stumbled upon the Pennsylvania Institute of Technology. At first I was going enroll in the Communications degree because it possessed everything that I wanted, but unfortunately that degree was put on hold due to low enrollments. However, I did choose to enter the Business Administration degree program. The reasons I choose this option were

  1. I didn’t want to be out of school for another 6 months to a year, and
  2. Having a business degree can’t hurt in my career path.

Just because I want to be a journalist, doesn’t mean I can’t obtain knowledge in the business aspect of my chosen career. Understanding the business side of journalism will open more doors for me throughout my career. Actually no matter what your path to your future job or career, having a business degree will be the icing on the cake.

I am now seven weeks into my first year here at P.I.T. and I absolutely love it! I am learning a lot, even though at times I get frustrated and sometimes don’t understand everything, I know I seriously try and with that, I do obtain great results. My instructors are superb and really make me excited for the class. In addition to my education success so far, when I heard about a position as a social media writer I was beyond ecstatic! To find the job I am going to school for at the age of 19…I was speechless! I’m so thankful and blessed that this happened for me.

So what I’m really trying to say to anyone who reads this post is that you should come check out P.I.T. You won’t regret it!

A Business Adminstration Degree Provides Many Opportunities

Written by:  Morgan Mclaughlin

tieFor those of you who are in the Business Administration degree program here at the Pennsylvania Institute of Technology you are in luck! The reason why I say this is because everything in this world is a business, whether it is in health care, communications, fashion, graphic design or the lemonade stand on the corner of your street. You can take any direction your heart desires. Having a Business Administration degree is a great core for building your empire and will also look amazing on your resume when applying to jobs. While doing my research on what types of jobs people gravitate towards with a Business Administration degree, I found a large quantity of the word “Management.” Let’s say you want to test out finance, this is a department that manages outgoing and incoming money for a company. Some of you may consider human resources which is a career that helps manage the hiring process, personnel training, and employee benefits.

If you are the right side of the brain kind of person, which means creative and artsy, then think about a job in the fashion or art industry. Paths you can take include managing your own or someone else’s retail store, fashion marketing (managing the types of clothing and/or accessories that will sell in the specific store), and assist or consult with a store needing to become more profitable. For the art industry, you can better manage your own art career or you can become a curator in an art gallery. A curator oversees the selection and sales of the pieces displayed in a gallery. They also plan events for clients so customers can be exposed to their new creations.

As you can see, a student who completes a degree in Business Administration will always have career options. The road you choose to take is determined by what you truly enjoy and are extremely passionate about.  The quote “If you do what you love, you’ll never work a day in your life” speaks nothing but the truth. Don’t work at something you do not care for or believe you may end up regretting. Instead you should take that chance at a career that empowers you and leads you to success.

If you are interested in exploring the options that a Business Administration degree can bring you, check out the information about P.I.T.’s program and then click on the “Apply Now” button to get started on your new future.

Best Quotes from Steve Jobs and How to Incorporate Their Meaning into Your Work Life

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

With that legendary challenge, Steve Jobs convinced a reluctant John Sculley to join Apple as CEO, a move that would increase Apple’s sales ten times over. Although somewhat notoriously difficult to work with, Steve Jobs possessed a special genius and ambition that left a legacy filled with lessons that can be applied to any career.

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”Steve Jobs Speaking

It’s exceedingly important that you always put effort into every detail of your work. It’s better to do beautiful work all the way through than it is to only do things halfway and hope no one notices the flaws. Even if it feels like no one will notice, you’ll always know that you did the best work possible. Not only does it increase your worth at work, it improves your feeling of self-worth and confidence as well.

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

While you’re doing excellent work, don’t lose track of where you’re going. It’s good to take some time now and then to evaluate how far you’ve come, but don’t forget where you’re going next.

“The hardest thing when you think about focusing – you think focusing is about saying ‘Yes.’ No. Focusing is about saying ’No.’ And when you say ’No,’ you piss off people.”

Always remember that you have limits, and when it comes down to deciding what you can do and what you can’t, choose what’s most important to you. Work hard and do as much you can in your job but also mind your limits and don’t let yourself get burnt out for nothing.

“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

“That’s been one of my mantras: focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

It can be all too easy to get carried away with planning to the point where you start to feel stressed out. Don’t let yourself get overwhelmed by where you want to go with your career. Trim everything down to the simplest form, and don’t feel like you have to elaborate every detail before you get somewhere.

“If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.”

When you pursue work that really means something to you, you can accomplish anything. Believe in what you do, and don’t be afraid to put in extra work to get where you want to go.

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

So, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” -Steve Jobs

How Big Data is Changing the Role of IT for Businesses

Have you ever wondered why so many stores offer loyalty cards or how your bank knows what offer to show you on the ATM screen while you’re waiting for the cash to come out? Do the stories of companies offering great customer service after someone posts a negative message on Twitter make you go “hmmm?” If so, you’re wondering about one of the biggest trends in modern business – Big Data.

Big Data refers to business programs that involve storing, accessing and analyzing large quantities of data to gain insight. While Big Data is frequently used as a marketing tool due to its ability to aggregate purchase data along with responsebusiness and information technology programs rates to campaigns, marketing is far from the only way that companies are using their stores of data to do business differently. Here are some examples of real world business programs, culled from a recent Wall Street Journal article on Big Data:

  • A hotel chain used data from over 70 million members of its loyalty program to redesign its marketing campaigns. Instead of sending out only a handful of personalized messages, it used the data to create smaller groups of members who received more specific marketing pitches. By going from an average of around ten unique messages to over 1,500, it increased responses to its internal marketing by 35 percent.
  • A gaming chain analyzed how its employees were using their health insurance. It found that certain locations had higher rates of emergency room usage while others had workers that were more likely to go to less expensive urgent care facilities. Based on the survey, it launched awareness campaigns at ER-heavy locations to remind workers that they and their families can use urgent care instead of waiting at the ER. As a result, urgent care utilization increased by over 50 percent.
  • An automobile manufacturer chose to analyze posts on websites to determine if a new feature was desirable or not, saving the expense of a traditional market research study.
  • A delivery service expanded its data collection business programs to include sensors in delivery vehicles. By tracking speeds, GPS locations, and the amount of time that the vehicles spent in reverse and using that data to better train drivers, the company was able to save over 8 million gallons of fuel in one year.

Job Opportunities from Big Data-based Business Programs

Big Data is creating a whole new field of computing, which requires new hiring. While the world of Big Data frequently includes exotic technologies like the cloud or strangely named software packages like Hadoop, it is still a computing venture. In a survey covered in CIO Magazine, the hottest skills weren’t the advanced ones that are specifically tied to Big Data. Instead, companies expressed that they needed people with fundamental IT capabilities to maintain their infrastructure.

Storage experts, network engineers and server administrators are all becoming even more important because of Big Data. After all, without them, there’s no place to store or to process the big piles of data that these business programs amass. The Computer Science program at the Pennsylvania Institute of Technology is a great place to get started. Additional information on the program is available at our website.