This advanced course integrates key concepts from management, marketing, finance, and operations to examine how organizations develop and implement effective business strategies. Students engage in strategic analysis, competitive positioning, and decision-making using real-world case studies and simulations. Emphasis is placed on aligning strategy with organizational capabilities, industry dynamics, and global market forces. The course fosters critical thinking and problem-solving as students assess internal and external environments to formulate and evaluate comprehensive strategic plans.
Credit Hours: Lecture-3, Lab-0, Credits-3
Prerequisite(s): BUS 131 Principles of Management and BUS 212 Managerial Accounting