This advanced course explores the process of launching and managing successful new ventures. Students learn to identify opportunities, assess market potential, acquire funding, and develop sustainable business models. Through case analysis and hands-on projects, students craft a comprehensive business plan that integrates strategy, marketing, operations, and financial planning. Emphasis is placed on innovation, risk analysis, and the execution of entrepreneurial ideas in competitive environments.
Credit Hours: Lecture–3, Lab–0, Credits–3
Prerequisite(s): BUS 131 Principles of Management and BUS 212 Managerial Accounting