This course prepares students to initiate new business ventures and prepare a business plan that may be used to generate financing and to begin operations in a new business enterprise. Students will gain an understanding of the critical factors that are involved in the idea formation, conception, and development of new business ventures. Course topics will include analyzing the market potential for new products and services, the acquisition of capital to finance new ventures, and the organization and operation of the new business.
Credit Hours: Lecture – 2, Lab – 2, Credits – 3