Marketing Industry Trends and Statistics for 2026

December 15, 2025

marketing industry trends and statistics

The marketing industry is constantly changing as AI evolves and search engine updates are released each year. To keep our students in the know, we’ve compiled a list of key marketing industry statistics and trends, so read on to hone your understanding of the field.

Marketing Employment and Demographic Statistics

  • Most marketers are between 25 and 35 years old (40% in the United States and 49% globally) (American Marketing Association)
  • The technology industry is expected to hire the most marketing and advertising professionals in 2025 compared to any other field (Wow Remote Teams)
  • 47.8% of marketers are women and 52.2% are men (Zippia)
  • There are 2.5 million marketers in the United States (American Marketing Association)
  • Top industries hiring for marketing and creative roles include business and professional services, manufacturing and transportation, and technology (Wow Remote Teams)
  • The industry’s market size was worth about $410.66 billion in 2024 and is projected to grow to $1,189.5 billion by 2033 (imarc)

Statistics on Marketing and AI

  • 75% of marketers believe that AI-enabled search engines will positively impact their blogs and 68% say that their site will get more traffic (HubSpot)
  • 54% of companies are benefiting from using AI to automate business processes by saving costs and increasing efficiency (IBM)
  • 43% of marketers think AI is important to their social media strategies (SurveyMonkey)
  • 76% of companies have had AI-generated content on their sites rank at least one time (Synthesia)
  • 54% of content marketers report using AI to generate ideas (HubSpot)
  • 88% of marketers believe that to stay competitive and meet their customers’ expectations they must implement AI technology (MailChimp)
  • 67% of businesses expect to increase their spending on AI over the next three years (WebFX)
  • 56% of businesses use AI to improve their customer service productivity (Forbes)
  • AI marketing spend is reaching $47.32 billion in 2025 and is projected to exceed $107 billion by 2028 (SEO)
  • 70% of marketers expect AI to play a larger role in their work in the coming years (SurveyMonkey)
  • Google has taken steps to reduce the amount of poor AI content that’s being created solely to appeal to search engine ranking metrics (Reuters)

General Marketing Statistics

  • Google is the most widely used advertising platform, chosen by 98% of surveyed PPC marketers (Statista)
  • Google receives around 8.5 billion searches per day worldwide, equaling around 99,000 searches per second (AIOSEO)
  • 75% of consumers are more likely to purchase from brands that deliver personalized content (Deloitte Digital)
  • 93% of marketers use social media within their strategies (Salesforce)
  • Including a blog on your website will increase your rankings in search engines by 434% (OptinMonster)
  • 68% of online experiences start with a search engine (WebFX)
  • 75% of users never go past the first page of search results (AIOSEO)
  • 88% of small businesses actively track their online reputation (WebFX)
  • 8 in 10 people worldwide are influenced by diversity and inclusion in their buying decisions (Kantar)
  • Visual content is 43% more persuasive for users over text alone (ZipDo)
  • 78% of B2B marketers reported using case studies and customer stories in the past 12 months, with 53% stating that customer stories helped them get effective results (coursera)
  • Google’s top three ranking factors are high-quality content, page experience, and links (WebFX)

Start Your Marketing Journey with P.I.T.

At the Pennsylvania Institute of Technology, we ensure our students have the tools they need to be prepared for a rewarding career following graduation. For students interested in the business and marketing sectors, we’re proud to offer the following programs:

By pursuing these programs or certificates, you’ll benefit from:

  • Supportive professors
  • In-person or online course options
  • Free tutoring and career advising
  • Flexible class schedules
  • Options for stackable certificates

With these advantages and our instructors’ individualized attention, you’ll be set on a path to achieve your career goals. By choosing P.I.T., you’ll receive a career-focused education featuring hands-on learning that will allow you to build the knowledge and skills you need for success.

Reach Out to Our Team Today

Are you ready to dive in and get started on your marketing career? Contact us today and we can help you decide which program is the best fit for you. We look forward to speaking with you!