Small Business Statistics in the United States

February 4, 2026

small business statistics

The small business world is always evolving, helping shape many industries and driving innovation every day. To give you a better understanding of the current landscape, we’ve put together a list of essential small business statistics. Read on to see where the market stands and where it’s headed.

Small Business Demographic Statistics

  • The most popular small business industries are retail and business services (Embroker)

  • In 2024, 65% of small business owners described their business as currently profitable (Cake)

  • Nearly 1 in 4 new small businesses are Hispanic-owned (Vena)

  • 59% of small business owners in the United States are male and 41% are female (Tailor Brands)

  • Business formations have skyrocketed nationwide, reaching a record 478,800 per month in 2025 (The Kaplan Group)

  • 44% of small business owners are Gen Xers or Millennials, aged 39 to 54 years old (Embroker)

  • There are 67 million small businesses on LinkedIn in 2024, increasing from 55 million in 2023 (Demand Sage)

General Small Business Statistics

  • Over 98% of small businesses employ fewer than 100 employees and 89% employ fewer than 20 employees (The Zebra)

  • 50% of all small businesses are run out of the owner’s home (The Zebra)

  • 52% of small business owners have a bachelor’s degree and 21% have an associate degree (Zippia)

  • Among current small business owners, 57% said they started their business to be their own boss (SellersCommerce)

  • 73% of small businesses are expected to be remote by 2028 (The Zebra)

Technology Use Among Small Businesses

  • Social media and digital payment platforms are the most widely used tools among small businesses in the U.S. (Bizplanr)

  • 76% of small businesses are either actively using AI or exploring its use (NSBA)

  • 8 in 20 small business owners credit technology with helping them cope with inflation and supply chain disruption and improving access to capital (U.S. Chamber of Commerce)

  • Nearly 44% of businesses have experienced cost savings as a result of implementing AI technologies (Bizplanr)

  • 76% of small businesses have increased their tech spending over the year (Salesforce)

  • On average, small businesses rely on four different types of technology platforms to run their operations (Bizplanr)

Small Business Marketing Statistics

  • 75% of U.S. small businesses use at least two marketing channels to promote products and services (Digital Web Solutions)

  • Nearly 50% of small business owners say that their marketing efforts are effective (Keap)

  • 70% of Americans trust small businesses more than any other institution (Growth Partners)

  • 63% of small businesses plan to increase their marketing budget over the next year (Simple Texting)

  • Small businesses that blog get 55% more traffic to their sites (HubSpot)

Our Role in Small Business Success

With the business landscape constantly evolving, small business owners face an increasingly competitive environment. One of the most effective ways to stand out is through education and ongoing training that helps you stay ahead of industry trends.

At Pennsylvania Institute of Technology, we support entrepreneurs and small business owners by offering programs designed to prepare students for successful, rewarding careers. With hands-on learning and personalized support, P.I.T. equips individuals with the tools they need to grow and thrive in their chosen field. Some of the programs and certifications that we offer include:

  • Business Administration Associate Degree – If you’re looking to build a strong foundation in essential business skills, this program is a great place to start. Offered in an online format, it helps students develop proficiency in business management, macroeconomics, accounting, operations management, and other core business principles.

Reach Out Today

Whether you are interested in starting your own business, expanding your skills, or exploring a new area for a possible career change, we are here to help.

Apply today or reach out to learn more about how we can support you!